About Us


We're a small, close-knit team with decades of experience across women's fashion, buying, and distribution. London Look was built on a shared belief that great style shouldn't come at a great cost.


OUR TEAM


Sandra 

Sandra Clifton   
Co-founder & Creative Director
Sandra spent over two decades as a senior buyer for a major high street group before co-founding London Look in 2011. Her sharp eye for emerging trends — combined with an unshakeable commitment to wearability — checks every collection we bring to our customers. She grew up in East London and still draws daily inspiration from the city around her.
Buying, Trend forecasting, 25+ years

 

Martin Hale 
Co-founder & Operations Director
Martin's background is in garment logistics and supply chain — he spent fifteen years managing distribution networks for mid-size apparel brands across the UK and Europe. At London Look, he oversees everything from sourcing and stock management to fulfilment partnerships, making sure the right pieces reach the right people, on time.
Distribution, Supply chain, 20+ years

 

Juls 

Julie Baxter

Buying & Product
Julie joined the team in 2024, bringing with her a decade of experience as a womenswear buyer for independent boutiques across the South East. She handles our seasonal ranges and supplier relationships, with a particular passion for finding quality pieces from smaller British and Asian makers.
Womenswear, Supplier relations, 12+ years

 

Pete-Robert 

Peter-Robert Kaye

Wholesale & Trade Manager

Robert has worked in wholesale apparel for nearly eighteen years, previously with a London-based distributor supplying independent retailers across the UK. He manages London Look's trade accounts and B2B partnerships, and is often the first point of contact for new stockist enquiries.
Wholesale, Trade accounts, 18+ years

 

Nat 

Natalie Kowalski

Customer Experience & Communications

Natalie came to London Look from a background in fashion retail management, having run a busy store in Central London for nine years. She now leads on customer service, styling advice, and brand communications — the warm, knowledgeable voice behind most of what you read from us.
Retail, Customer care, 13+ years